How to Elevate Your Team's Feedback Loops with Grain's Coaching Feature

How to Elevate Your Team's Feedback Loops with Grain's Coaching Feature

Last updated: 

June 26, 2024

Product Updates
Jeff Whitlock

Jeff Whitlock

We thrilled that you are here for Day 2 of Grain Launch Week.

At Grain, we're always listening to your feedback. Today, we're thrilled to introduce one of our most requested features: Coaching. Coaching in Grain is your new dedicated space for reviewing conversations, providing feedback, and tracking progress. It’s a hub where AI-driven coaching feedback and mentor provided feedback come together, helping you identify strengths and areas for improvement in every team conversation.

Grain Coaching

The Power of Coaching in Grain

AI-Driven Feedback

Grain's Coaching feature leverages AI to provide insightful feedback on sections of a customer conversation. Whether you’re a sales manager, customer success, account manager, or a sales rep, this feedback will help you identify key area’s in your conversations to work on. Grain Scorecard will score you on 6 sections of a customer conversation:

  • Rapport Building
  • Customer Qualification
  • Needs Identification
  • Value Demonstration
  • Objection Handling
  • Closing

For each section, you will receive a score and custom feedback. These sections are the key parts of every conversation and your score on each section measures your success at handling that section during different parts of the call. This kind of feedback is invaluable for finding area’s of improvement and driving better results.

Grain AI Scorecard

Conversation Metrics

Coaching offers conversations metrics that are easy to understand and apply. You can track metrics such as:

  • Talk time
  • Filler Words
  • Talking Speed
  • Longest Monologue
  • Patience

These metrics provide a clear picture of how effective your communication is, helping you make data-driven decisions to improve conversation performance. Imagine knowing that you are talking to fast in your conversations. The customers might have a hard time understanding you if your talking at too quick of a pace. These conversation metrics give you insight into what areas need improvement and having the data to track your progress.

Grain conversation metrics

Create your own Scorecard

Go beyond the AI feedback and create a custom scorecard to evaluate performance based on your evaluation needs. Coaching provides the ability to create tailored scorecard templates that align with your unique needs and goals. With question formats for 1-5 rating scales and yes/no questions, you can design assessments that capture the metrics that matter most to you. Additional features of our custom scorecards include:

  • Share notes and feedback in custom scorecards
  • Control who can view the scorecard evaluation
  • Add multiple scorecards to one conversation

Imagine creating a custom scorecards based on the sales strategy your are trying to implement. This feature empowers you to track sales methodology adoption, and identify areas for improvement.

Grain custom scorecard

A Dedicated Space for Improvement

The Coaching feature is designed as a dedicated space where mentors and coaches can focus on improving team interactions. You can review calls, provide feedback, and set goals for your team, all within one area. This streamlined approach makes it easy to keep track of progress and ensure that everyone is on the same page.

How to Get Started with Coaching

Getting started with Coaching in Grain is straightforward. Navigate to the Coaching section within Grain and start reviewing the most recent conversations available. You can start using Grain for free here.

Practical Tips
  • Review Regularly: Make it a habit to review calls regularly. Consistent feedback helps teams improve steadily.
  • Set Clear Goals: Use the scorecard from Coaching to set clear, achievable goals for your team.
  • Engage with the Data: Dive into the conversation metrics and use them to inform your coaching strategies.

Integrations to Boost Your Workflow

Grain integrates seamlessly with popular tools like Slack, Aircall, HubSpot, and Salesforce. This means you can easily share insights and feedback directly into the tools your team uses. These integrations help create a more cohesive and aligned team, driving better results in your sales and customer success efforts.


Grain's new Coaching feature is a game-changer for anyone looking to enhance their team's communication and engagement. With AI-driven feedback, quantitative metrics, and a dedicated space for improvement, Coaching provides everything you need to take your team to the next level. Start leveraging Coaching today and see the difference it can make in your sales outcomes.

Get Started with Grain

Try for free