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Close More Deals with Grain: The Ultimate HubSpot Integration for Sales Teams

Last updated: 

December 17, 2024

HubSpot
Sales
Jeff Whitlock

Jeff Whitlock

Sales success depends on capturing key insights, staying organized, and ensuring every deal-related conversation is accounted for. Grain’s native HubSpot integration helps sales teams achieve this by automating meeting notes, organizing customer interactions, and using the SPICED Sales Framework for actionable insights.

Get ready to learn how Grain’s AI-powered meeting assistant helps sales teams close more deals through seamless HubSpot integration, deal tracking, and automated CRM updates.

Meet Grain

Grain is an AI-powered meeting assistant and notetaker that records, transcribes, and analyzes meetings in real time. Designed for sales, customer success teams, and more it ensures no important conversations are missed by automatically syncing customer meetings to HubSpot.

Key Grain Features

AI-Driven Note-Taking: Grain captures every word of your sales calls, generating transcriptions and summaries automatically. The AI meeting assistant allows you to focus more on the moments that matter most during your sales calls by reducing the need for manual note-taking, enabling you to engage fully in your conversations without the distraction of taking notes.

Conversation Intelligence: Grain highlights action items, next steps, and more, helping teams stay on the same page. AI meeting notes facilitate easier collaboration within teams by providing transcriptions of meetings, enabling quick searches for relevant information which allows users to instantly surface moments that matter most.

How Does Grain Integrate with HubSpot?

Grain’s native HubSpot integration ensures meeting notes, summaries, and customer insights flow directly into the HubSpot CRM. This includes linking to Contacts, Companies, and Deals, keeping your CRM accurate without manual data entry. Additionally, users can push conversation data into HubSpot, enhancing visibility into pipeline activity and identifying coaching opportunities to facilitate deal progression.

What Features Does Grain Unlock for HubSpot Users?

Grain’s HubSpot integration unlocks productivity-boosting features that enhance sales performance, data accuracy, and deal visibility.

Automated Meeting Notes Sync with AI Meeting Assistant

Grain records meetings, generates notes, and updates HubSpot records automatically, providing a comprehensive call transcript of meetings and discussions. No more manual note-taking or CRM data entry. With the power of Grain and HubSpot, users will automatically receive AI powered Grain summaries directly in their CRM after a meeting concludes.

SPICED Deal Analysis Integration

Grain supports the SPICED Sales Framework, helping teams track and analyze deals using a proven sales methodology. By syncing sales meetings with relevant records, Grain enhances visibility into pipeline activity, making it easier to identify coaching opportunities and review key insights from sales calls. Let's learn more about SPICED, Grain, and HubSpot.

SPICED Breakdown:

  • S - Situation: What’s the customer’s current environment?
  • P - Pain: What challenges are they facing?
  • I - Impact: What happens if they don’t solve the issue?
  • C - Critical Event: What event creates urgency?
  • D - Decision Process: Who makes the final decision, and how?

Using Grain's seamless integration with HubSpot, SPICED conversation insight data is automatically identified and sent straight to the CRM, without you pressing a button!

Learn more about SPICED and Winning by Design here.

Unlock Deal Insights with SPICED Analysis

The SPICED Sales Framework organizes meeting notes into actionable steps, giving sales leaders better visibility into their teams’ progress.

What You Get:

  • Clear deal tracking and forecasting
  • Insightful coaching and performance reviews
  • Real-time sales process adjustments

Strengthen Team Collaboration

Grain centralizes all sales calls, making collaboration easy across the entire sales team.

How It Helps:

  • Everyone works from the same CRM records
  • Team members can access meeting summaries anytime
  • Shared insights improve team performance

Conversation Intelligence for Sales Calls

Grain’s AI-powered transcription engine captures key talking points, customer pain points, and next steps during meetings by tracking and analyzing the speaking dynamics of each meeting participant. This data is easily searchable and linked to HubSpot instantly after the meeting concludes.

How to Connect Grain to HubSpot:

  1. Create a Grain Account: Sign up on Grain’s official website.
  2. Access Integration Settings: Go to your Grain dashboard and select “Integrations.”
  3. Connect HubSpot: Authorize the connection - then just start recording!

How Grain Helps Sales Teams Close More Deals

Grain transforms the way sales teams using HubSpot operate by seamlessly integrating meeting insights into their CRM. With automatic notes synced directly to HubSpot, sales reps no longer waste time manually logging call details, ensuring every interaction is captured, organized, and actionable. This not only accelerates follow-ups but also keeps the entire team aligned with up-to-date records. Additionally, Grain’s Spiced Deal Insights provide a strategic advantage by surfacing key signals like deal momentum, risks, and next steps, enabling sales leaders to prioritize effectively and coach their teams with precision. By automating note-taking and delivering real-time deal intelligence through conversation intelligence, Grain empowers sales teams to close more deals faster and drive predictable growth within HubSpot.

Frequently Asked Questions (FAQs)

How Much Does Grain Cost?
Grain offers flexible pricing plans, including:

  • Free Plan: Basic AI-powered note-taking and meeting recordings
  • Pro Plan: Unlimited meetings, CRM syncing, and advanced features
  • Enterprise Plan: Customized features tailored to your team’s needs

Does Grain’s AI Use Customer Data for Training?
No, Grain’s AI does not train on customer data. Your meetings and CRM data remain private and secure. Curious to learn more? Visit our full security center here.

Experience the power of Grain’s seamless HubSpot integration and unlock smarter, faster, and more efficient sales workflows—because every conversation matters, and every deal counts.

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